How To Identify True Savings – For Real

So many people think that if they use a coupon they are saving money.

By the way, we believe in using coupons and even have a Facebook group called “Coupons & Coupon Codes.” However, we are focused on making sure those that follow this blog understand that coupons and coupon codes are both ways to save money and MARKETING.

It’s a way to save money when you take the discount and the difference between that and what you WOULD HAVE PAID and put it in actual savings.

It is marketing when you use coupons to purchase something you don’t need.

It is saving money when you compare things like per unit cost against other non-coupon deals and learn that it really is a savings – not marketing.

2010 is the year in which we have arrived in the era of negotiating.

You must look out for your family.

You must compare.

You must use coupons and coupon codes to save, but you must also research IF you are getting a deal….or not.

You must also have a plan when you go shopping and stick to your plan. Don’t purchase impulse purchases (you know who I am talking to here).

Good luck on increasing savings for your family and putting money to work for your family regularly! Remember: IF you have a job, you should be saving a percentage of each paycheck. If you are not, you are not saving anything.


In this country we don’t do enough to teach our children about money, managing money, saving regularly (and automatically), compound interest and steady investing for a long-term future. As a parent, we are always concerned that they get a good education and go to a good college so they can make a lot of money or have a valued career path. The truth is that we could do our children the biggest favor and one of the best things by sharing with them sound saving and investing principles.

You can join our free Facebook group (or have your children do it, too) by searching in the Facebook bar on your “wall” for “Live The Lifestyle Your Family Deserves.” Click on “become a fan.” It’s free and it ties our free blogs into that group.

If you want to give your children the same information we are giving ours, you can purchase the only thing we sell on any of our blogs or groups. It’s called “How To Survive Any Financial Crisis” and you can get it for only $4.95 at

Thank you for reading our blog and good luck!

Loyd Ford


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