In-Store Product Marketing Can Mislead You – Be Alert!

If you like to save money, you are always looking for great deals. We usually focus on how you can save money either at retail or by shifting money and creating “automatic savings pockets” that allow you to generate more savings than you thought on the income you have now and with the bills you have currently. But….not today.

Today we are going to focus on MISLEADING MARKETING in actual products at “the store.” While we don’t endorse products, we also don’t like to point out things we don’t like about products. We don’t call out products because we want to point out that you should compare EVERYTHING you purchase. Today will be an exception because we want to make a very important point about what we feel is very misleading behavior.

Several weeks ago we became aware that Duncan Hines had developed a product for people who bake a cake and cover it in icing from their brands. If you bake, you know what I am talking about. You have ALMOST enough icing to finish your cake with one can of their icing. So, you end up purchasing two. Only now Duncan Hines has come up with a taller product. My wife loved it because she thought it would allow her to buy one can of icing (without having to buy a second one).

What’s the problem with all of this? The small can of icing is the product we have all known a long time (since I was a kid). We are familiar with it. The bigger can looks much bigger. Problem solved, right? Get this: The small can is 16 ounces. The big can? 16.2 ounces.

This all means two things: You purchase it thinking you have a great “deal.” Duncan Hines increases their profit. You end up with .2 ounces. Oops.


Duncan Hines is not lying. They print 16 ounces and 16.2 ounces on the cans. Who gets hurt? Only those people who don’t compare when they shop. We are not saying Duncan Hines is bad. We like their frosting. We are saying WATCH IN STORE MARKETING – EVEN ON THE CANS, BOXES, AND PACKAGES you love. This is the # 1 reason that you must compare when you shop. You must compare “deals” with coupons and you must always look at what you are actually buying.

You must be watchful because labels can be MARKETING, too. If you watch and compare, you will save. If you don’t, you ARE going to LOSE MONEY.

You are not smart because you like to save money. You are smart because you WATCH, compare and be prepared to see the truth about what a deal is….and what a deal isn’t.

You can save money. By the way, put money in actual savings when you save. We have to say that – we believe it!


If you think I was born saving money, you are wrong. My family is filled with hillbillies from Louisiana. There are members of my family that don’t believe in 401ks or IRAs. I was not brought up to saving and invest regularly and I have made every mistake you can think about when it comes to money. I have had to learn the absolute hard way how to get savings on track and make it a part of your life without killing your lifestyle. I have had to learn the hard way how companies mislead with marketing. It is my mission to share what I have learned about regularly saving with my own children and also share it with you. That’s why we have a lot of “free” (blogs like and and groups on Facebook like “Coupons & Coupon Codes”)!

In this country we don’t do enough to teach our children about money, managing money, saving regularly (and automatically), compound interest and steady investing for a long-term future. As a parent, we are always concerned that they get a good education and go to a good college so they can make a lot of money or have a valued career path. The truth is that we could do our children the biggest favor and one of the best things by sharing with them sound saving and investing principles.

You can join our free Facebook group (or have your children do it, too) by searching in the Facebook bar on your “wall” for “Live The Lifestyle Your Family Deserves.” Click on “become a fan.” It’s free and it ties our free blogs into that group.

If you want to give your children the same information we are giving ours, you can purchase the only thing we sell on any of our blogs or groups. It’s called “How To Survive Any Financial Crisis” and you can get it for only $4.95 at

Thank you for reading our blog and good luck!

Loyd Ford

Connect with us on Facebook with these free groups:
“Coupons & Coupon Codes”
“Live The Lifestyle Your Family Deserves”
“Saving Money”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s