Rich People Are So Cheap

My best friend and I were in a store the other day and the owner (yes, it was local ownership) walks over to us. We begin talking about the store, shoppers and the economy. The store owner says, “This is a cheap town.” My best friend said, “What do you mean?” The owner says, “No one pays retail anymore. Nobody!”

Of course, we asked: “What about the rich people! They pay retail, right?” He said, “They are the worst. Rich people will really beat you down and do everything to force you down on price. In fact, one old lady was in here last week and made me an offer on something that was A LOT LESS than what it cost me. I said no and she kept after me.”

The person working behind the counter popped his head up and said, “That’s why the rich are rich! They don’t pay full price and they don’t give up easily. The spend less to get more.”

If you just started reading this blog, you see what assumptions are worth, right?

The middle class and poor think it is embarrassing to negotiate over price. We think the rich generally pull out wads of hundred dollar bills. The truth is: They care less about appearance when purchasing items and more about getting the best possible deal.

What should we do?


That’s it. And always take the original price, subtract the amount you negotiated “down to” and put the “left over” amount in actual savings as if you had purchased the item at full price. Only now you have increased your actual savings.

What are we saying?




When do you stop? When you have extracted the most you can before purchasing an item you planned ahead to purchase.

You think rich people pay full price? Think again.

It’s 2010 – there is no shame in negotiating. Want to become wealthy? Force retailers to take less by knowing more before the purchase, shopping around (comparing) and negotiating. Then: Put the amount you saved in ACTUAL SAVINGS.


If you think I was born saving money, you are wrong. My family is filled with hillbillies from Louisiana. There are members of my family that don’t believe in 401ks or IRAs. I was not brought up to saving and invest regularly and I have made every mistake you can think about when it comes to money. I have had to learn the absolute hard way how to get savings on track and make it a part of your life without killing your lifestyle. I have had to learn the hard way how companies mislead with marketing. It is my mission to share what I have learned about regularly saving with my own children and also share it with you. That’s why we have a lot of “free” (blogs like and and groups on Facebook like “Coupons & Coupon Codes”)!

In this country we don’t do enough to teach our children about money, managing money, saving regularly (and automatically), compound interest and steady investing for a long-term future. As a parent, we are always concerned that they get a good education and go to a good college so they can make a lot of money or have a valued career path. The truth is that we could do our children the biggest favor and one of the best things by sharing with them sound saving and investing principles.

You can join our free Facebook group (or have your children do it, too) by searching in the Facebook bar on your “wall” for “Live The Lifestyle Your Family Deserves.” Click on “become a fan.” It’s free and it ties our free blogs into that group.

If you want to give your children the same information we are giving ours, you can purchase the only thing we sell on any of our blogs or groups. It’s called “How To Survive Any Financial Crisis” and you can get it for only $4.95 at

Thank you for reading our blog and good luck!

Loyd Ford

Connect with us on Facebook with these free groups:
“Coupons & Coupon Codes”
“Live The Lifestyle Your Family Deserves”
“Saving Money”


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