Loyd Ford is a marketing strategist, personal finance author and entrepreneur who works with broadcasters, entertainment brands and media companies to create and build asset value. Loyd has written a personal finance e-book called “How To Survive Any Financial Crisis” and writes several blogs on helping the middle class develop their own individual plan to save and build wealth with proven strategies that are known to produce results. Loyd has written for several major trade publications tied to the media business in the U.S. The purpose of this blog is to help others think about and develop specific plans to boost personal savings and build wealth. You can purchase “How To Survive Any Financial Crisis” for only $4.95 @ http://www.middleclassmoney.com. You can also get the FREE monthly e-saver by signing up at http://www.stickyasset.com/blog. You can also join Loyd on Facebook with these groups: “Live The Lifestyle Your Family Deserves” and “Frugal Facebook.” Both are free.